Video is definitely one of the most popular content formats on the Internet. It’s quickly becoming commonplace thanks to smartphones, tablets, and GoPro cameras. It’s now ridiculously easy to create a video and post it immediately. Which is fine for casual and personal use.
But when it comes to creating a video that serves a specific purpose — such as showing someone how to make something, or to tell a compelling story, it takes a lot more thought and planning before you even shoot one second of action.
Here’s the process that we use at OverGo Studio:
Come up with the concept
Write an outline
Create a storyboard and script
Organize all the resources you need to do the shoot
Record the video and audio Some people divide recording the visuals from the sound. It depends on the type of video you’re creating and the effects you want.
Edit the video and audio
Format for different channels
Publish on different channels
Today, we’re focused on showing you how to create a video storyboard. We’ve decided to use Samepage, a free online collaboration tool, to do this because we always have a lot of people involved in the production of this video. These people are a mix of internal employees and external contractors, so we need a tool that makes our collaboration easy.
Our first priority is to keep all of our online conversations together in one place so we can see them at the same time as all the content we produce that are in different formats. This way we’re not hunting for files and versions, scrambling through emails or IMs, or searching for comments buried within a file. We want to be able to see the big picture and still have immediate access to all the details. Samepage is perfect for what we want to do.
What is a Storyboard?
A storyboard is a visual representation of each scene in a video, coupled with production notes — plot lines and characters, props that are needed, camera angles, transitions, visual special effects, sound effects, text overlays, etc. It may have photos, hand-drawn sketches, or any combination.
Once the storyboard is approved, we write the script. We find it more effective to do the storyboard first (some professionals do it in reverse). From our point of view, video is primarily a visual medium. So someone could write a great script, but if it isn’t visually compelling, it simply won’t do the job a client wants it to.
When we start with a storyboard, we can focus on telling the story visually first. Storyboards let us move the scenes around until we get the visual flow and impact we think conveys the best message. Now the scriptwriter can more easily create the words to match the visual story.
Creating a Storyboard on Samepage
First we create an outline that our client needs to approve. In this example, we’ve done an outline for a video called “How to Make an Apple Tart,” and created a page that shows each scene, along with the production notes about each one. That’s the storyboard.
This is a relatively easy video because we’re following a recipe that has a specific sequence. If we take the recipe’s sequence out of order, we won’t have a very tasty dish at the end. Despite that, there’s still a lot of detail to be captured in a storyboard if we want to get the video production done to the client’s satisfaction.
The great thing about Samepage is that if we wanted to play with the sequence of the scenes, we can easily click, drag, and move the scenes into any order we want. (Each content section in Samepage has a "handle" in its upper left-corner. When we click that, we can then drag-and-drop it anywhere on the page.) After we get the scene sequence correct, we move the scene production notes to match and edit them accordingly. This is so simple, so easy – it makes brainstorming a snap. And it saves a ton of money because when we do it here, in Samepage, we’re not wasting expensive video camera crew time or having to clean it up in the video editing software. Huge bonus!
Creative Collaboration Made Easy
We find using Samepage a terrific tool for organizing our video productions, and helping us with our creative collaboration process. The hardest part of video productions is capturing all our different ideas and being able to easily and quickly reflow storyboards into different sequences. With Samepage, we can duplicate our storyboards and try a different sequence to see how well each one works. It takes only moments. And because our conversations are attached to that video production, we can see everyone’s comments on all the storyboards all at once. Talk about efficient! We’re delighted with Samepage.